The Canopy Project

The Canopy Project is a rainforest conservation effort created as my final project of my Bachelors degree alongside 2 other designers, Skylar Flockton and Duana Zande. The Canopy Project is a campaign that aims to highlight and bring awareness to the loss of Australia's most important ecosystem; our rainforests. Through this project we aim to address how strong visual communication and branding can be utilised to garner public awareness and inspire action toward the preservation of Australian rainforests. The Canopy Project has the ability to impact a whole new generation, one that has been largely ignored by many other conservation efforts. Gen Z has shown many times that their passion for seeing wrongs amended in our world and other conservation efforts, while informative, lack the effect to grab the younger generations attention. With them as our target demographic, we have the opportunity to bring a whole new change to the awareness of our rainforests. My main contributions to this project were the website design, merchandise design, brand guidelines document and social media design. The overall branding design and full suite of social media posts/stories were a collaborative effort between myself and my other group members.