Talking Art Tours

Talking Art Tours offers guided tours to creative spaces in the CBD and surrounding suburbs. The tours provide an insight into contemporary art outside of the major public galleries. Through facilitated conversation led by a practicing artist participants will be given the space and language to look and talk about art in a judgement free setting. The client wanted the brand identity to be creative, playful and welcoming to align with the overall tone of the brand whilst also being unique and eye-catching for the broader audience. For the multiple logo variants I wanted to encapsulate the brand voice through fun, playful illustrations that connected to the artistic and creative premise of the tours. The cartoon mascot holding art supplies helps viewers to understand what Talking Art Tours is at first glance and the smooth, rounded illustration style helps to convey the brands accepting and welcoming tone. The use of a primary colour palette also helps to connect the brand to its artistic values and allows for consistency, hierarchy and balance across all design assets.