Andreve is a personal development and community building organisation run by Andre Van Eyemeren that focuses on on changing, evolving and encourages people to look at the world differently in order to create new possibilities. I am the Graphic Designer and Marketing Manager for Andreve’s brand so I am solely responsible for creating the playful, eccentric brand identity, website design, social media posts & strategies and any other design assets. The brand identity for Andreve was created based on the premise of creating a framework that connects all people and is ‘human-centric’. The skeleton illustration that commands the brand identity was inspired by the fact that bones are literally the framework that holds every human being together, they are our foundations and a commonality that exists for every person. This concept really resonated with the brand voice of Andreve whilst still maintaining a fun, welcoming and eccentric visual identity that wasn’t generic, corporate and lacked emotion. The full brand identity for Andreve and supporting assets communicate the values of the brand whilst also giving the target audience a glimpse into Andre’s personality and giving them a sense of comfortability and familiarity with the brand.