Fun Guy Fashion

Fun Guy Fashion is a conceptual sustainable children's clothing brand that aims to reduce the amount of textile waste in Australian landfills by incorporating fungi into their textile makeup so that the clothing items can break down naturally once sent to a landfill without impacting the environment. In order to cater to a youthful aesthetic, Fun Guy Fashion’s brand identity is focused on being engaging, joyful and playful. I established that by utilising a play on words, naming ourselves ‘Fun Guy Fashion’ instead of simply ‘Fungi Fashion’, as well as the lively mushroom mascot, bright colour palette and funky typography. Every aspect of the branding was carefully curated to fit the brand values and target audience, whilst also maintaining functionality and visual appeal.